Vodafone, the telecom giant launches ‘U’ with popular YouTube stars Raftaar, Kannan Gill and TVF. To celebrate the spirit of youth and their constant need to stay connected, Vodafone ‘U‘ is a unique and first of its kind lifestyle proposition. Surely a boon for youth!
Vodafone’s seamless network has always been a relief and I easily stay connected with friends and family not only everyday but also when I am traveling for my adventures throughout India and that too in remote locations.
So, I was super excited when I got invited to attend this launch and all the more for LIVE performances of my favorite Raftaar and TVF at Hard Rock Cafe, Worli Mumbai.
Sandeep Kataria, Director – Commercial, Vodafone India launched ‘U’ explaining the need of today’s youth to constantly stay connected to the world and how Vodafone is facilitating it to enrich the telecommunication experience.
He said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought-up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable with technology. The mobile phone plays a central role in their life, both as a command center as well as a companion.“
TVF’s CUTE #FunWithU set the mood for the evening and got the entire cafe clapping and singing with lyrics.
Speaking about Vodafone ‘U’, Arvind Nevatia, National Head – Consumer Marketing, Vodafone India said, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate #FunwithU. On offer is a bundle of benefits that will keep the young patrons of Vodafone ‘U’ always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences.
Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7.”
Vodafone collaborates with three leading youth icons- Kanan Gill, Raftaar and TVF. This was first time that these 3 YouTube celebrities were to perform together. They shared their funny experiences of college life, pranks and embarrassing situations in their youth and got us all laughing… They also shared anecdoted about cell phone addiction and how we can’t live without it.
And finally the conversation shifted to Raftaar who stunned us with his brilliant rap skills! It was very much symbolic to the fast and uninterrupted Vodafone cellular and data network.
Vodafone ‘U’ is here with much needed benefits:
Launch products under Vodafone ‘U’ start with prepaid plans – an all-in-one offer.
- Internet: (Data quotas)
We can now keep surfing day and night with special data packs and separate nigh allowance to continue having fun.
The ‘data loan’ is one of the newest features and was highly needed because many a times we had to cut short of any conversation and go to recharge.
- Calls: (Special Buddy Call rates)
It has new 3 buddy lifeline where we get special call rates and can keep on sharing stories and gossips without any worries of bill.
- Music: (Access to the Vodafone Music Library to download songs)
Vodafone is offering unlimited free music downloads to get you into the mood, bring happiness and just enjoy life.
- Experiences and Lot’s more: Exclusive app experience with deals and more.
Exclusive and unique digital assets have also been integrated with the MyVodafone App to make the user experience richer.
These offers definitely add more fun to our life as we get to share, download and talk without burning a hole in our pocket now.
Totally agree that for Vodafone U, the center of universe is quite literally, you.
Click here for updates on Vodafone U Facebook page.
About Vodafone
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 13 million fixed broadband customers. For more information, please visit: www.vodafone.com
Vodafone is today India’s largest foreign direct investor operating across the country serving over 194 million customers (over 100 million in rural areas).
Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
